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Kelly Johnson

All articles by

Kelly Johnson

AI generated image of a hotel lobby with a robot woman

A Year in Review: Reflecting on 2024

A distant view of a couple, a man with short hair and a woman with long black hair, stand in front of a window, looking out onto an aquarium of fish from their futuristic, pastel purple and pink hotel room.

How to Boost Direct Bookings with Effective Data Use

  • May 19, 2025
  • 3 min read
  • CDP

What is a Customer Data Platform (CDP)? Learn How It Drives Success for Hotels

  • May 19, 2025
  • 5 min read
  • CDP
Create the hotel with a futuristic guest experience and two happy guests man and woman. Bright, Purple interior.

From CRM to CDP: The Data Shift Hospitality Needs

  • May 19, 2025
  • 3 min read
  • CDP

The Value of Personalization for Hotels: Are Personalized Experiences Essential for Hotel Guests?

A woman holding a magnifying glass and looking closely at some human figurines

How to Segment Guests’ Data for Tailored Experiences

  • June 19, 2025
  • 5 min read
  • CDP
Woman Making Heart Shape With Hands At Music Event

Taylor Swift is Coming – Is Your Hotel Ready for It?

The Changing Landscape Of Hospitality In 2024 Embracing Authentic Experiences And Customer Feedback To Drive Innovation And Brand Evolution

The Changing Landscape of Hospitality in 2024: Embracing Authentic Experiences and Customer Feedback to Drive Innovation and Brand Evolution 

Short Staffed and Overwhelmed? How to cope with less (hu)manpower

Unterbesetzt und überarbeitet? So Kommen Sie mit weniger Arbeitskräften aus